Importance of Keyword Density in SEO and the Ideal Keyword Density for Google Ranking

• Defines relevance: Proper keyword density helps search engines understand what your page is about.

• Avoids over-optimization: Too many keywords (keyword stuffing) can hurt rankings.

• Improves readability: Balanced keyword usage keeps content natural for users.

• Supports on-page SEO: Keywords in headings, paragraphs, and meta tags strengthen SEO signals.

• Ideal density: Typically 1–2% per keyword is safe for ranking without penalties.

• Focus on intent, not just numbers: Google prioritizes user experience, so context matters more than exact density.

• Use variations: Include synonyms and related keywords for better optimization.